Buy what matters this Christmas A present for today’s climate

Social enterprise Treedom is offering Brits a world first this Christmas: the chance to plant a tree in a sustainable agroforestry project, gift it to loved ones, and uniquely follow its story online through periodic updates for up to 10 years!

As the climate continues to heat up at alarming rates, we’re becoming more aware of how our festive excesses are harming the planet, especially that season staple – the Christmas tree. By the time the season is over, millions of fir trees will be clogging up landfills and emitting one of the most potent planet warming greenhouse gases – methane.

A climate friendly present for Christmas

But while global deforestation destroys the planet’s ability to remove CO2 from the atmosphere, Treedom (a social enterprise newly launched in the UK) offers the antidote.

Instead of wasting a tree, people can help the environment and local communities by planting one. Whether a banana tree in Cameroon or a water pear tree in Kenya, consumers can choose any one of Treedom’s sustainable agroforestry projects in which to plant their tree, including Kenya, Cameroon, Madagascar, Tanzania, Nepal and Columbia.

Prices range from a Cacao at €14,90 to the Baobab at €69.90, which includes the cost of planting, geolocating and photographing the tree, wages for the farmers and the upkeep of the tree for ten years.

On purchase, customers receive a photo of the tree in the nursery and, once the tree is planted, a photo of the sapling and its GPS coordinates. They will then receive periodic updates of the project in which it was planted.

No other tree planting enterprise photographs and geolocates each individual tree, providing updates on the project through a Tree Diary. Treedom is also the only company of its kind where each tree has its own online landing page so that customers can name their tree or write virtual messages on them.

This Christmas, Treedom is also offering a limited-edition range of trees including avocado, cacao, neem, baobab, coffee and mangrove trees.

To date, Treedom has planted more than 800,000 trees across 15 countries, offsetting more than 268 million kilograms of CO2. But it’s about more than just planting trees.  Every tree is planted by selected smallholder farmers who rely on agriculture to live. Customers’ money goes towards supporting farmers around the world until the trees are productive and farmers can eat and sell its fruits. So far, Treedom has provided food security and additional income for over 47,000 farmers.

Treedom offers a Christmas present for today’s climate: a chance to offset our carbon emissions, help farmers around the world support their families, and contribute to biodiversity and the health of our natural environment and its wildlife.

• Treedom is a for-profit social enterprise originally founded in Florence in 2010. Now firmly established in Italy and Germany, Treedom is currently expanding to the UK.
• Treedom has partnerships with a number of NGO’s which are local to projects. It has planted 800,000 trees in 10 years and aims to plant one million trees to coincide with its 10th anniversary in April 2020.
• Tree species are carefully selected with local people and experts to guarantee the best environmental and social benefits, including improved food security and a more varied diet for communities.
• Treedom’s agroforestry projects involve the creation of sustainable supply chains, the education of young people in farming management and environmental awareness, promoting women’s independence, the protection of biodiversity and local wildlife, among other benefits.

For the Christmas gift campaign: Customers can purchase individual trees or packages.

• • They can decide to gift their purchased tree straight away or nominate a day for the email to be sent to their chosen recipient. Once trees are purchased, the customer or their gifted recipient receives a photo of the tree in the nursery.  The Christmas series of limited-edition trees include avocado, cacao, neem, baobab, coffee and mangrove and they also feature special Christmas graphics. Depending on the media partner, we are also able to offer promotional codes.

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