5 mistakes to avoid on Linkedin to improve your Brand

There are some who get noticed on LinkedIn for all the wrong reasons, and there are some who get noticed for all the right reasons. In other words, some people spam, while other people add value. Not all attention is good attention. You could be wasting a lot of time and energy on all the wrong things, while ignoring the other ways you could get noticed more positively.

Here are 5 mistakes you might be making.

Generic content

No one wants to read the same blogs and articles. It doesn’t matter if you change the font or format, if your message is the same, you’re not adding anything new to the conversation. Your voice and your brand matters. Your content represents you, so you need to put in the effort to stand out. Think about writing a ‘grenade’ piece. If all your industry talks about are the benefits of Artificial Intelligence, write something that goes against the consensus. Sure, Artificial Intelligence is modernising the technology industry, but it’s going to put everyone out of a job if we’re not careful!

Inbox spamming

Spam isn’t good in a can, let alone in your inbox. No one likes it and no one reads it! Just because you’ve connected with someone on LinkedIn, it doesn’t give you the right to bombard them with long messages that would be better suited to an email. Don’t just ask your connection to like your company page, listen to your podcast, or subscribe to your email list. Ask them for permission to send over your stuff. Position yourself so what you’re offering solves a problem for them. It’s a two-way relationship. They need to know how connecting with you benefits them too.

Connecting with everyone

A social butterfly and a social media butterfly are two different things. You might have been told that building up a big network is beneficial, but what’s the point in having a huge network of people who’ll never do business with you? Think quality over quantity. It’s a waste of time to put out content that will never get seen.

The bad headline

CEO of Acme, C-suite extraordinaire, expert in everything… These headlines mean nothing, and they don’t resonate well with people. Instead, apply the anatomy of a perfect headline: ‘I help X do Y so they can do Z!’

Going in for the kill

Ah, ‘The Great Sales Pitch’ approach… Firstly, LinkedIn is a networking platform. It’s a great place to connect with people and generate leads, but this is all done through networking. Secondly, you wouldn’t shove your sales pitch in someone’s face when you’ve just shaken hands, so why would you send your sales pitch to someone the minute you’ve connected? If you wouldn’t do it in a networking room, it’s a sure sign you shouldn’t be doing it on LinkedIn.

By Vikki Keenan

Mini Bio

Vikki started her career in IT & has been a business analyst for over 20 yrs.  Following her career in banking she did a Post grad in Entrepreneurship, Innovation and Enterprise at UCD.

Vikki was an early adopter of online trading and ran a successful business on ebay in the early noughties for a number of years gaining knowledge and wisdom in the online marketing process.

Vikki has a deep understanding of business marketing which has developed into an international business working with IT professionals helping them network effectively on LinkedIn for conversations with high value clients.

For more information visit https://www.vikkikeenan.com

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