The Importance of Shared value, Pontus Sivertsen, author of Dynamic Ontology

Interesting interview with Pontus Sivertsen, author of Dynamic Ontology

What is your background?

I spent 6 years researching the topic of generation 2 of corporate social responsibility, also called CSV (creating shared value). I have interviewed and researched the top companies doing CSV today as well as the top start-ups across a variety of sectors. I also have 6 years of experience in high-profile organisations and start-ups across the social good, innovation and tech industry with a master of science in innovation, strategy and entrepreneurship from Grenoble Ecole de Management.

What are you doing now?

I have just shut down my start-up where I built a software that connects companies with shared value opportunities so they can do good while earning a profit. After shutting dawn the company I wrote the book Dynamic Ontology – The technology to solve the world’s biggest challenges. The book was released now in November.

Where did the idea for the book come from?

It started 5 years ago when I developed a tool for how companies can create shared value. Shared value is when you as a company do something good for society and earn a profit at the same time. I have interviewed and researched over 200 companies that are best in this field. Then I created the software and learned better what is needed to build the next evolution of this solution.

Shared value, with Pontus Sivertsen, author of Dynamic Ontology

Why did you write this book?

I truly believe that this is one of the biggest ideas of our time. And as I will not build these software companies I think the idea can create so much good so I wanted to give away the idea to anyone else to build it. There are currently some technology companies in the market that have this type of solutions but they are underdeveloped and so far behind from what it should be as I describe in the book. They have been missing some vital parts of and I want to give away the whole idea in my book.

Why do you think it is such a powerful idea?

I think it is the most important innovation-related intellectual property of our time. What if you could build a machine that solves everything from hunger to poverty to the world’s environmental problems? Or that takes the United Nations’ development goals and solves them ten times faster? With the technology I describe in the book, I believe that these things can be accomplished. What if the world’s largest software company has not yet been created? Dynamic ontology is the solution to everything. It can be built, and the time to build it is now.

What’s different from the solution you describe in the book?

There are two vital concepts that other solutions have been missing. The first part is the philosophical view of Social Constructionism or we can describe it as relativity. The second part is that the solution should create shared value not only do good for the cause. What we do find ethical or to do good varies across individuals and cultures. E.g. in China it is strictly unethical with redundancies while in Europe this is an accepted business precise. Or as in my interviews with volunteers, some like to help animals, others only want to help the greyhound dogs.

Some people are passionate about helping homeless people, while others are passionate about children’s education. If you ask people if they think its ok that a 9-year-old walks 3 hours per day to work in a factory, some people will answer no, others will answer yes its good that he gets that opportunity to work. We look at the same situation but interpreters differently depending on our preferences and previous experiences.

This dilemma of relativity also comes into play in the context of the companies. If you utilize specific mechanics of the social challenges and match that with the company context the company will benefit and earn profits on engaging in specific social opportunities, whiles if another company in a different context would engage in that opportunity they would not benefit. The solution I describe in the book matches the company, with the individual with the social challenges in order to create this shared value and with my research I describe the mechanics to utilize in order to do so.

How do you balance your desire for people to be more altruistic with the ethos/ethics / actions of people like Trump & Johnson (UK Tories)?

I think with the concept of shared value you don’t need to make people more altruistic. It’s hard to change these type of Machiavellian people and it might not even be necessary. Rather there ethics will show by creating other incentives where they can get a personal gain from being ethical. I think this is the new way and the smarter way forward. I also think that people have difficulty relating to distances in time so the gain needs to come quite directly after the ethical action.

Also to go back to the relativity and social constructionism, what is ethical for Donald Trump or Johnson might not be ethical to others. It’s always a challenge and might even be wrong to develop a universal ethical framework not based on individuals subjective preferences.

How can people find out more about you personally & your work?

Get your copy of the book on Amazon.co.uk
https://www.amazon.co.uk/gp/product/9189059387?pf_rd_p=f20e70b1-67f9-48d1-8c78-ba616030b420&pf_rd_r=SZ3NC75W9SWEDA5KEA8Z

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